Thursday, November 18, 2010

Airtel launched new logo and a new signature tune

Bharti Airtel unveils new logo and signature tune by oscar winner A R Rahman and dials first 3G video call

Leading multinational telecom giant Bharti Airtel has today officially unveiled its new global logo demonstrating its youthful and dynamic global identity. Airtel took this momentous opportunity to  demonstrate its 3G services by making its first 3G video call between Mr. Sunil Bharti Mittal, Chairman and Managing Director, Bharti airtel and company’s brand ambassador Shahrukh Khan. Airtel has also announced that it has  crossed 200 million customer milestone reinforcing its leadership position in global telecom and  it will be introducing its 3G service by the year. Airtel has set up  200 experiential 3G zones where customers will be able to get hands on experience Airtel’s 3G services.

Tata Docomo has recently become the first private operator to offer 3G services in the country and now Airtel and Reliance are expected  to join 3G arena before the year end. The company has launched whole new revamped website along with new signature tune composted by Oscar winner A.R. Rehman. The company has also introduced new TVC campaign for promoting its 3G services and now its tag line will read  “dil jo chahe, paas laye” – “Get closer to what you love.


Announcing this, Mr. Sunil Bharti Mittal, Chairman and Managing Director, Bharti airtel said, “Fifteen years ago Bharti airtel started its journey in India with a promise of delivering world class and affordable services. Today, as we expand on the global stage, this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners around the world. It reinforces our promise to deliver innovative services and a superior brand experience to our 200 million customers across Asia and Africa.”
From the birth of the brand as a single city operation in India, airtel has truly gone global today with the creation of a single and unified identity across the world. The new face of airtel is youthful, international, inclusive and dynamic – representing the journey of the first Indian brand to go truly global. The new identity underlines airtel’s willingness to embrace everything that is new. The red colour, which is an integral part of the brand, continues to represent the energy and dynamism that has made airtel the success it is today. The new curved addition to the logo is a symbol which will help ensure instant recognition across diverse international markets.
The airtel signature tune has also been refreshed by A R Rahman making it youthful and dynamic in line with the new visual identity. Like the earlier tune, which has made history as world’s most downloaded mobile music with over 150 million downloads, the maestro has once again delivered a master piece.  The new tune retains the essence of the original but uses an inspiring musical style, with a universal appeal, that will be loved by listeners the world over.
The unveiling of the new identity also marks the 200 million customers milestone for airtel.  airtel crossed 50 million customers in October 2007 and 100 million in May, 2009. The company added the next 100 million customers in just 18 months. This further cements airtel’s positions as one of world’s leading telecom companies.
Airtel's Tvc new endless good bye (youtube)
Airtel's new signature tune(youtube)

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